With the emerging popularity of gemstones, many consumers who are beginning to form a part of the market for gemstones are looking for answers to various questions with regards to color, cut, price and jewelry styles that are fashionable and trendy.
The fact of the matter is that the gemstone industry is so large and varied that there are various international trends running in at the same time. Additionally, there are many people who tend to have different reasons for purchasing gemstones other than just fashion trends. Some buy gemstones due to superstitious beliefs and the mystical powers that some of the gemstones are believed to possess. The alexandrite, for example, is known to increase the intuitive powers of the wearer and is believed to help during times of crisis. The aquamarine brings forth youth and joy, the coral is effective during financial troubles, jade has healing powers, iolite opens the inner eye and increases wisdom, the garnet brings prosperity, cat’s eye helps in warding away bad fortune and much more. The popularity of certain gemstones is impacted significantly due to these beliefs. The blue sapphire is one such example where people believed that it can either be extremely positive for the wearer or extremely negative, causing accidents and threats to life in some cases. Since the preference for specific gemstones is based more on individual requirements as against a fashion trend, many of these gems have their own niche customers who require it for various purposes.
There are also people who prefer to choose their gemstones on the basis of the colors that they fancy. Given that the awareness of gemstones is increasing there is knowledge about the fact that there are various kinds of gemstones. Till a few years back, women thought and talked only about the diamond when gemstones were discussed. While the diamond has carved (no pun intended) an elite niche of itself, other precious gemstones like the ruby, emerald, garnets and more have moved in. With additional knowledge also came an understanding of the fact that each gemstone could be available in various colors and that each color has its own uniqueness. People therefore chose their gemstones based on their favorite colors and the dress for the occasion (especially for the not-so-expensive gemstones). From saturated shades of green to vibrant red, blue sapphires, dazzling yellow and even mauve, each one can have their pick from rubies, emeralds, sapphires, garnets, tourmalines, amethyst, tanzanite, corals and more.
In spite of the increasing popularity of gemstones, they are not readily available in all markets. And therefore the more adventurous and innovative gemstone wearers tend to buy what is available in the market. But the connoisseurs, experts and those who have been buying gemstones for some time tend to collect gemstones based on their uniqueness and rarity.
But internationally, gemstone trends and fashions tend to follow haute couture. When the release of fall winter collections brings forth dark earthy shades of brown as the trend for the season, experts offer expert advice to match these with designer gemstones like the ‘champagne’ diamond, tiger’s eye, fire opal or the yellow brown topaz. Summer time brings about lighter and more pastel hues that can be accentuated by bright transparent pink tourmalines or sapphires to light blue sapphires and mauve amethysts.
When it comes to the cut, standard cuts and classic styles have made way for fancy cuts like the briolette teardrop and checkerboard facets. These are being used in necklaces and other jewellery items like earrings and even bracelets and rings. Arguably, the standard round, oval and more recent rectangular cuts may never die, fancy cuts are preferred these days since they are uncommon and stylish. The brilliance of these cuts is unmatched and far superior to the classic cuts that were popular in the yesteryears.
Even though availability of the product locally may be an issue, those who are mesmerized by the beauty of gemstones and their variety can source these from the Internet if they are not available locally. Even manufacturers and marketers who are involved with the industry and want to source roughs need to just access the Internet to find various providers across the world be it in South Africa, Tanzania, Europe, Sri Lanka or the Indian subcontinent.
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